CASE STUDY
Restaurant Group
Major restaurant group outperformed CPA goal by 35% through cross-device, location-driven tactics
Objective
A major restaurant group was looking to drive online reservations across a number of their restaurant brands.
Strategy
Target the primary audience(s) across all their devices and refine those audience segments via the Cross-Device Identity Index to reach those most likely to engage and convert.
Geo-target consumers and expand reach to a national scale via retargeting tactics to capitalize on those that exhibited past interest in the advertised restaurants.
Results
By implementing a cross-device solution and through constant optimizations, the campaign outperformed the client’s CPA goal by 35%.