CASE STUDY
Optimizing Hyper-Local Performance at Scale
How Adwerx turned a DSP transition into a measurable performance win.
Background
Tens of thousands of campaigns.
One platform to run them all.
Adwerx runs hyper-local digital ad campaigns for real estate agents and mortgage professionals across the U.S. and Canada. The platform supports tens of thousands of concurrent campaigns, each tied to a specific local market with its own audience list and budget.
Adwerx needed to transition its programmatic buying stack under a compressed timeline without disrupting active campaigns or impacting performance. At their scale, even small inefficiencies compound quickly.
What Adwerx needed from a DSP
To maintain consistency across a highly distributed campaign model, Adwerx required:
Reliable pacing
Consistent delivery across
campaigns with modest
monthly budgets.
Strong audience match rates
High match rates to support
localized retargeting at the
individual market level.
High audit clearance rates
Ensure campaigns reach market in time.
Custom bidding flexibility
Ability to apply tailored strategies for retargeting, reach, and local market dynamics.
The Approach
Configured for micro-local complexity.
Using Infillion MediaMath, Adwerx implemented custom bidding strategies aligned to its retargeting and reach objectives across thousands of micro-targeted audience segments, prioritizing in-market users while maintaining efficiency across the entire portfolio.
Results
After transitioning to Infillion MediaMath, Adwerx saw measurable improvements across
both performance and operational consistency.
Expanded retargeting reach
Stronger audience matching, enabling more campaigns to scale and consistently find
inventory.
99.7% of campaigns live within one business day
Minimizing gaps in local
advertising presence for
individual agents.
Fewer campaigns blocked during audit
Reduced operational friction and faster time-to-delivery.
Improved budget pacing
Reduced both under-spending and over-spending across campaigns.
Greater media efficiency
Same reach and audience quality achieved at a lower cost per impression.
Why it Matters
A platform transition that became a performance unlock
For Adwerx customers, consistency of delivery
is critical. A missed day of advertising can have
real business impact. The move to Infillion
MediaMath unlocked new levels of reach and
reliability for customers operating in the most
competitive local markets.