When it comes to investing in purpose-driven or minority-owned media, the industry is at a crossroads. Brands and agencies have been clear—pledging to spend more and more dollars with purpose-owned organizations. However, smaller but impactful publishers and organizations often fall by the wayside within huge programmatic platforms.
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#AutismOutLoud is a collaborative initiative launched by Mindshare, Getty Images, and autistic friendship and dating app Hiki, with the mission of eliminating stereotypical images of people with autism in the media and featuring authentic portrayals instead.
The relationship between a company’s brand and the community is just that, a relationship. Companies provide the communities with products and services that they need and want, and communities provide the company with a diverse consumer base and potential employees.
Infillion's Inclusion Cafe hosted a conversation on women in leadership where panelists shared their different journeys on her way upwards. Leading with four distinct aspects – inclusivity, multicultural competency, empathy, and authenticity – has been key not just to their success as leaders but to the success of their organizations.