How “Easter eggs” can infuse your ads with year-round delight
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore viewers or fans to stumble upon – turns 45 this year.
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore viewers or fans to stumble upon – turns 45 this year.
Infillion is proud to announce a successful lineup of honors in the annual IAC Awards, a competition that has been honoring digital ad development since the early days of internet advertising. This year, 15 of our campaigns were honored – a new record for our company.
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference.