Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer.
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins. And with good reason. Consumers have more shopping options – and more advertisers vying for their attention – than ever. But don’t worry: we can help you cut through the clutter.
At Infillion, we believe in the power of precise measurement to drive smarter advertising decisions. That’s why we’re excited to announce that Arrival, our industry-leading real-world foot traffic measurement solution, is now available on MediaMath.
Adtech and CTV Leader to Propel Go-to-Market Strategy for Infillion’s Differentiated Media Solutions and Proprietary Advertising Technology
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference.
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact.
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers.