Infillion Appoints Brett Sanderson as VP of Product Marketing
Adtech and CTV Leader to Propel Go-to-Market Strategy for Infillion’s Differentiated Media Solutions and Proprietary Advertising Technology
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The New Face Of Awards Season Ad Campaigns
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference.
Off-Site Channels: Retail Media’s Next Big Opportunity
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact.
Spring Sports Are Here. Are Your Ads Ready?
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.
Super Bowl LIX: Infillion’s Take On This Year’s Ads
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Why Advertisers Should Swipe Right on Romance Content
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers.
Introducing Infillion’s Interaction-Based Retargeting
Discover how Infillion's interaction-based retargeting revolutionizes advertising by tailoring future ads based on user interactions. Learn how brands can create personalized, engaging experiences across CTV, mobile, and desktop with product hotspots, quizzes, games, and more.
The Infillion Team’s CES 2025 Takeaways
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.
The Coolest Ads We Built In 2024
2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live, in-person audiences, to streamlined ad experiences built for broad consumption and easy production. In short: it was a year full of work of which we’re extremely proud.