What to Watch for at Cannes Lions 2024
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
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Meet the Concept of “Walled Garden as a Service”
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable data and inventory – at a particularly crucial time as the advertising industry undergoes a massive shift.
Back to School Season Is (Almost) Upon Us
We decided to dig into the pain points of Back to School so you don’t have to — and we’re reporting back to share some insights and solutions for how brands can really empower back-to-school shoppers this season.
One of the Largest Streaming Audiences Is Hiding in Plain Sight
Anime viewership represents big numbers, big spending, and a young, diverse audience that any advertiser would be lucky to have. Here's why advertisers should not be overlooking this growing group.
Infillion and Experian Collaborate to Improve Audience Engagement in the Post-Cookie Era
Infillion will integrate the Experian identity graph into its unified and scalable platform, expanding the reach and addressability of its demand-side solutions.
New Research From Infillion Shows Consumers’ Growing Hesitation to Click on Ads in Today’s Zero-Click Era
The research report, called “Is CTR Really Dead? The State of Digital Advertising’s Most Famous Metric,” brings an analytical lens to rising concerns that we are entering a “zero-click" era.
Walmart Connect México Expands Retail Media Offering Through Walmart DSP, Powered by Infillion’s MediaMath Technology
Introducing the new Walmart DSP powered by Infillion, our integration with Walmart Connect, the omnichannel retail media business of Walmart México and Central America.
Why Retail Media Is at an Inflection Point
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.
Today’s Biggest B2B Marketer Challenges
In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B marketing leaders what they see as the biggest challenges, as well as the most promising solutions.