• Advertising
  • Industry Trends
  • Thought Leadership

How Much Time Did Infillion Save Consumers in 2023?

In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do
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  • Creative
  • Industry Trends
  • Thought Leadership

How AI Can Be an Asset, Not a Threat, to Creative Work

Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some
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  • Industry Trends
  • Marketing
  • Thought Leadership

Why AI Is This Year’s Ad Industry Buzzword (Again)

We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for
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  • About Infillion
  • Industry Trends
  • Products

Infillion by the Numbers: See the Year’s Creative Stats

We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across
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  • CTV
  • Industry Trends
  • Thought Leadership

2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead

Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising
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  • Advertising
  • Industry Trends
  • Thought Leadership

Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.

58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer
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  • Advertising
  • Industry Trends
  • Retail

Maximizing Attention in the Age of “Constant Consideration”

Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer
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  • Creative
  • Industry Trends
  • Thought Leadership

At the Crossroads: Investing in Purpose-Driven or Minority-Owned Media

When it comes to investing in purpose-driven or minority-owned media, the industry is at a crossroads. Brands and agencies have
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  • Creative
  • Industry Trends
  • Thought Leadership

The Importance of Improving Autistic Representation in Media and Advertising

#AutismOutLoud is a collaborative initiative launched by Mindshare, Getty Images, and autistic friendship and dating app Hiki, with the mission
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