How AI Can Be an Asset, Not a Threat, to Creative Work
Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some inspiration from brands that are already doing it well.
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Why AI Is This Year’s Ad Industry Buzzword (Again)
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for AI, and more. Here are his answers.
Infillion by the Numbers: See the Year’s Creative Stats
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.
2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.
Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.
58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer stress, rather than elevate it with their holiday ads.
Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
At the Crossroads: Investing in Purpose-Driven or Minority-Owned Media
When it comes to investing in purpose-driven or minority-owned media, the industry is at a crossroads. Brands and agencies have been clear—pledging to spend more and more dollars with purpose-owned organizations. However, smaller but impactful publishers and organizations often fall by the wayside within huge programmatic platforms.
The Importance of Improving Autistic Representation in Media and Advertising
#AutismOutLoud is a collaborative initiative launched by Mindshare, Getty Images, and autistic friendship and dating app Hiki, with the mission of eliminating stereotypical images of people with autism in the media and featuring authentic portrayals instead.
The Power of Community Engagement: Lessons from Cannes Lions Festival 2023
The relationship between a company’s brand and the community is just that, a relationship. Companies provide the communities with products and services that they need and want, and communities provide the company with a diverse consumer base and potential employees.