Composable AdTech

Composable AdTech: The Third Path

Build Beyond the Walled Gardens. Win Across the Open Internet. Digital advertising has spent decades optimizing for simplicity through consolidation.
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The Independent Agency Blueprint

The Independent Agency Blueprint

How AI, Transparency, and Composability Are Rewriting the Rules The media-agency business is being rewritten in real time. Independents are
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Mastering Omnichannel Retail Media

Mastering Omnichannel Retail Media

Retail media is rapidly transforming – are you keeping up? In this deep dive with leaders from Walmart Connect Mexico
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Engaging Multicultural Audiences

Engaging Multicultural Audiences

Rethink Your Multicultural Marketing Tactics Multicultural marketing strategies frequently focus on representation of diverse identities in ad creative or on
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The Secrets to Capturing Attention in a Non-Linear World

The Secrets to Capturing Attention in a Non-Linear World

Infillion & Adweek Webinar In this webinar with Adweek, we dig into exclusive research on consumers’ attitudes towards ads…and media
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Eyes Wide Shut Whitepaper

Meet The Concept Of “Experiential Attention”

New Exclusive Research Industry standards for a “viewable” display ad remain at 50% of an ad viewed for one second,
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Redefining Premium

Redefining “Premium”

Get Beyond Buzzwords Media companies love to assure advertisers that their inventory is “premium.” But what exactly do they mean
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Is CTR Really Dead?

Is CTR Dead?

Rethinking a Classic Metric Digital advertisers have been relying on click-through rate (CTR) as a metric of success ever since
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The Programmatic Frontier

Unlocking Advertising’s Potential with MediaMath

The Programmatic Frontier Advertising has been completely transformed—that’s not up for debate. But whether or not advertisers are ready for
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