Advertising Week 2025: The End of the Frankenstack and the Rise of Composable Ad Tech
Amid the AI hype and retail media buzz, one shift cut through louder than any panel: the industry finally admitted
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Scary Good Marketing Moves
Discover proven Halloween marketing tactics for 2025. Use first-party data, contextual targeting, and immersive ad formats specifically designed to reach
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Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and
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MediaMath Outperformed the Competition—and Earned a Strategic Partnership
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out
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Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer
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5 Surprising Facts About Attention and Advertising
Here are five facts that have hooked us lately on attention and advertising.
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Unveiling the Future of Retail Media Networks with Albertsons
In a recent panel discussion in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albersons,
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The Messy Reality of Customer Journeys: Why You Should Embrace the Chaos
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt
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Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and
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