AI has moved beyond hype. It’s now helping people shop smarter, faster, and in ways that actually feel personal. As we highlight in the Infillion Holiday 2025 Playbook, a remarkable 88% of consumers report a positive impact from AI in their shopping journeys, and 69% say they’re more likely to embrace it this year.
Small Business Saturday, which sits right in between Black Friday and Cyber Monday, is a relatively recent addition to holiday shoppers’ calendars. Founded in 2010 as an initiative backed by American Express, its influence has surged fast and continues to grow.
Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle between apps, scroll through endless feeds, and stream on multiple screens simultaneously – which means the average brand message has mere seconds to make an impact. So how do modern marketers stay top-of-mind, let alone drive action?
For media planners, summer’s the time to plan for the forthcoming holiday season – and for 2025, the outlook hasn’t been clear. Amid inflation and recession fears, are consumers slowing down on spending?
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential. That’s why at Infillion we are continually evolving the MediaMath platform to support what matters most to advertisers: Maximizing performance without unnecessary spend.
What if your media platform could not only follow instructions, but actually understand intent, reason through nuance, and take autonomous action – all without sacrificing brand safety or human oversight?
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
At Infillion, we believe in the power of precise measurement to drive smarter advertising decisions. That’s why we’re excited to announce that Arrival, our industry-leading real-world foot traffic measurement solution, is now available on MediaMath.