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Wind Creek Bethlehem

Fabulous

Awards

2025

Best Hotel and Lodging Online Ad

Strategy

Wind Creek Bethlehem is bringing fabulous to Bethlehem, Pennsylvania. Not every visitor is after the same thing.

The resort partnered with Infillion to let users self-select into the experience that spoke to them: “Play Fabulous,” “Stay Fabulous,” or “Elevate Your Game to Fabulous.” Each selection played the corresponding video, with the option to explore the others or head straight to planning a visit.

Performance Results

Increase of +31% Awareness. +35% Familiarity. +44% Consideration. +48% Preference. +24% Intent.
Brand Preference lift was 3x the category average — a standout result for a campaign specifically designed to pull former customers back from competitors.