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Point Foundation

Shaping the Future

Awards

2026

Best LGBTQ Online Ad

Strategy

Point Foundation does more than fund scholarships. It builds the community that LGBTQIA+ students often enter higher education without. Funding is necessary. Connection is what changes lives.

Infillion developed a rich media unit that made that connection feel real. Five Point Scholars were spotlighted through an interactive carousel, each one shaping the future in fields from Law to Medicine to Education. Users could explore their stories — and then do something about it. Every profile included a “Send a Note of Hope” CTA, inviting users to write personal encouragement directly to scholars. A fundraising message became a bridge between strangers who share the same hope for a better future.

Performance Results

0.97% CTR, 45,162 clicks on the interactive unit
Static display banners drove 1.21% CTR; 101,888 total campaign clicks at a combined 1.09% CTR
Mobile CTR: 3.6%
218% increase in CTR vs. Point Foundation's Q4 2024 benchmarks