The Paris Olympics were unlike anything before them — events staged among iconic city landmarks, broadcast across multiple simultaneous streams on Peacock. The challenge wasn’t getting people interested. It was helping them figure out where to look.

Peacock and agency EssenceMediacom partnered with Infillion to build a recommendation quiz for connected TV, guiding users through a few questions about how they like to watch sports before delivering a personalized viewing recommendation. A QR code gave instant access to the full schedule.