Protein has gone from nutritional buzzword to full-blown cultural obsession. Everyone’s tracking their intake. But in a market saturated with protein claims, Oikos knew that telling people about its Pro high-protein line wasn’t enough. They needed to make that strength tangible, memorable, and fun.

Infillion built a basketball mini-game where users raced across the court collecting Oikos Pro bottles, each one representing the protein that fuels strong muscles. Fast-paced, visually immersive, and available across desktop, mobile, tablet, and CTV. A “Shop Now” CTA was right there at any point during gameplay, because when someone’s already in the zone, you don’t make them work to convert.