The Nissan Rogue is built for everything winter throws at it. The brief was to prove that from the comfort of someone’s living room.

Infillion adapted its scratch-off technology, originally developed for lottery clients, into a first-person winter driving experience. Users opened the ad in the driver’s seat of a Rogue, windshield fogged and iced over. After scanning a QR code to pair their phone, they swiped to wipe the ice away, revealing the frosty landscape outside. Then they stepped out to explore exterior hotspots and discover what makes the Rogue the perfect winter vehicle.

The kind of digital magic that stops users in their tracks — and the numbers backed it up.