Liquid I.V.
Indulge in Hydration
Awards
2025
Best Beverage Integrated Ad Campaign
Strategy
Summer nostalgia called for a campaign to match.
To launch two new flavors, Rainbow Sorbet and Popsicle Firecracker, Liquid I.V. and agency Tinuiti partnered with Infillion and creative agency Kollectiff to take over ballparks across the U.S. Fans scanned QR codes on stadium billboards to play an augmented reality game, throwing virtual baseballs at flying Liquid I.V. packs. The same AR game ran inside streaming video and rich media display ads, so the experience traveled well beyond the stadium.
Performance Results
Stadium activations reached 654,000+ live baseball fans, generating 10,325,000 impressions
Users spent 10,767,630 total seconds engaging with the ad creative and AR game. That adds up to 124 days — roughly the stretch from Memorial Day to the start of the MLB playoffs
+18% Brand Awareness. +32% Consideration. +40% Brand Preference — 3x the beverage category average