For kids ages 6 to 8, a fire truck can become a submarine and imagination is the only limit. The LEGO Group understood this perfectly. Rather than just showcase products, they wanted to spark the “what can I build?” moment.

Infillion created a carousel unit across desktop, mobile, and CTV, placing LEGO City where families with kids in that age range were already engaged. Three video spots showcased sets in action. An interactive carousel let users swipe through vehicles to build. QR codes and CTAs handed off curious kids directly to purchase-ready parents, making the leap from engagement to consideration effortless.