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Great Wolf Lodge

Family Getaway

Awards

2025

Best Family Online Ad

Strategy

No two packs are exactly alike.

Great Wolf Lodge has 20+ locations across North America and something for every kind of family — water parks, bowling alleys, themed suites, MagicQuest, and an arcade. Rather than try to show everything to everyone, Great Wolf Lodge and Infillion built a content collection that let users choose their own path through five of the resort’s top draws, with further information and imagery behind each one.

Performance Results

4.5 average interactions (vs. 2 to 3x average). 3.8% CTR (vs. 1 to 1.5% average).
49 seconds average time spent. Near-perfect video completion rate.
CTV QR scan rate of 0.23% — more than quadruple the industry average of 0.05%.