Cutwater is the #1 spirits-based canned cocktail brand in the U.S. They have the lineup to prove it.

Working with agency Starcom, Cutwater partnered with Infillion to let users explore that lineup at their own pace. A brand video played upfront, then users chose their path: Lime Margarita, Tiki Rum Mai Tai, Vodka Mule, or Tequila Paloma. Each click revealed more about the cocktail and its ingredients, with a persistent CTA to shop throughout.