EV ownership in the NYC metro area doubled between 2020 and 2023. All those cars charging at once put real strain on the grid.

Con Edison, agency Assembly Global, and Infillion built a campaign to change that behavior by making the incentive impossible to ignore: charge your EV between midnight and 8AM, and earn up to $1,000 a year. The interactive unit created a clean, direct path to Con Edison’s landing page inside an attention-guaranteed, opt-in experience.