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America's Navy

Do You Have What It Takes?

Awards

2026

Best of Show Online Ad;
Best Military Online Ad

Strategy

Most people have no idea what a career in America’s Navy Special Operations actually looks like. The paths are real, the opportunities are extraordinary, and almost nobody knows they exist. America’s Navy came to Infillion to change that.

Infillion built an interactive hotspot unit that broke the Navy’s story into distinct chapters, letting users navigate on their own terms. Explosive Ordnance Disposal. Aviation Rescue. The Navy SEALs. Each career got its own spotlight, its own detail, its own invitation. Rather than a broad awareness push, this was a precision campaign built to find the right people and show them exactly what they were capable of.

Performance Results

5% CTR, 4.7x average interactions, 51 seconds time spent, 97% VCR
+9% Awareness, +23% Familiarity, +57% Interest, +88% Consideration, +79% Intent