Know what shoppers buy.
Measure what drives sales.
For more than 40 years, Catalina has helped brands understand what shoppers buy through verified transaction data. Now part of Infillion, those purchase signals can be activated across premium video, CTV, programmatic, digital out-of-home, and other media channels, while maintaining closed-loop measurement tied to verified sales outcomes.
130M
U.S. households
400M+
shopper IDs
$450B
in annual consumer spending
10B
shopping trips per year
Purchase Intelligence
Reach the right shoppers to meet your objectives and find the people most likely to buy.
Catalina combines real-time purchase data and shopping insights across virtually all U.S. households to identify the shoppers most likely to buy your products.
Custom Segments
Built from real transaction data, Catalina applies proprietary predictive modeling and reach expansion methodologies to deliver high-value shoppers without sacrificing precision.
Enriched Signals
Layer in lifestyle affinities and dietary preferences so you can go deeper than item purchase alone.
Responsive Marketing
Use real-time purchase signals to sequence messaging, suppress converted shoppers, and adapt campaigns as buying behavior changes.
Measurement
Measure sales impact and optimize while campaigns are still running.
Most measurement shows what was clicked or viewed. HUB360 closes the loop all the way to the register, connecting media impressions to verified purchase outcomes at the SKU level. Understand which media exposures drove sales and make optimizations while campaigns are still live.
In-Flight Measurement
Real-time sales data fuels sales impact measurement and anonymously connects exposures to a purchase. HUB360 provides access to one of the fastest, most granular attribution measurement solutions in the CPG industry.
SKU-Level Incrementality
Calculate campaign sales lift with incremental ROAS and sales decomposition. Insights are available about four weeks into the campaign and refresh weekly through the 30-day, post-campaign attribution window.
Closed-Loop Reporting
Maximize campaign performance through automated weekly adjustments informed by real-time purchase attribution, reallocating delivery across audiences and creative based on campaign objectives and performance.
COMMERCE Activation
Influence purchase decisions where they happen.
Catalina helps brands use purchase intelligence to deliver targeted incentives and personalized offers when shoppers are making buying decisions. From digital experiences to in-store engagement, Catalina connects buying preferences to measurable shopper actions, helping brands and retailers drive conversion, loyalty, and repeat purchase behavior.
Precision Incentives
Deliver personalized offers based on real purchase behavior, category dynamics, and loyalty signals.
Omnichannel Activation
Orchestrate media across digital, retail, and pre-shop environments through retailer integrations, targeted offers, and commerce media experiences.
Measurable Sales Impact
Tie exposure directly to verified buying behavior, so you can understand which impressions drove incremental sales and long-term customer value.
Built for brands and retailers to prove that media drives sales.
CPG Brands
Reach the shoppers who have bought your category, build loyalty among your best customers, and prove incremental sales at the SKU level across every channel where you run media.
Retailers
Give your brand partners a reason to spend more on your retail media network. Catalina's measurement infrastructure connects media investment to verified sales in your stores, helping retailers prove the value of their media inventory a differentiated story in a crowded market.
Agencies
One data foundation for planning, targeting, and measurement without the complexity of stitching together separate data vendors. Bring verified purchase intelligence into your existing workflow through Infillion's composable, API-first platform.
Ready to connect media to what actually moves off the shelf?
Tell us about your business and we'll show you what Catalina makes possible inside Infillion's platform.