Lego
LEGOCON 2022
Awards
2023
Best Consumer Goods Online Ad
Best Entertainment Online Ad
Strategy
LEGO® CON partnered with Infillion to develop an interactive ShopX unit designed to drive excitement and purchase intent; showcasing featured products within a guided story format. Consumers could explore multiple products and, using convenient direct-to-cart CTAs, add items to their cart directly from the unit.
Performance Results
The LEGO® CON campaign drove above TrueX benchmark results across ALL in-unit metrics including a QR code scan rate that was 30x higher than industry average!¹
Nearly 1 in 4 respondents indicated they were likely to shop LEGO®️ sets after exposure to the engagement ad.²
The LEGO® CON ShopX campaign with TrueX drove significant lift in funnel measures from awareness through consideration.