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Put Mobile Location Into Context
Turn real-world behavior into personalized engagement, smarter data, and measurable impact — all inside your mobile app.

The Gimbal Location Platform is a privacy-by-design solution that empowers brands and app owners to generate first-party contextual intelligence from users’ real-world movement and activity.
Infillion Gimbal illustration

Context is the Foundation of Personalization

Great experiences don’t happen by chance – they happen when brands understand where, when, and how customers engage in the real world.

[What we were missing] is a way to know the right place, the right time, and the right channel to send a message to users to help drive them into the store.”

— Senior Manager of Retention & CRM,
Leading Footwear Retailer

Where Digital Meets Physical

Location Intelligence for Personalized Mobile Experiences

Connect digital engagement to physical-world behavior with precise, privacy-forward location data.

Real-time, location-aware personalization and messaging
Place-powered in-app experiences (in-store modes, check-ins, contextual features)
Behavioral audience segmentation based on verified visits
Geo-verified content delivery and regional targeting
Real-world attribution and visit-based measurement
Location-triggered loyalty and VIP engagement

Seamless Integrations

Built to Power Your Entire Customer Ecosystem

Location data creates value when it flows across your platforms.
Gimbal is designed for seamless interoperability, enabling enterprise teams to ingest, activate, and analyze first-party location intelligence across their marketing, analytics, and customer experience stack.

Engagement Platforms
Personalize touchpoints across owned channels — including mobile app, SMS, and email — using real-world context.
Analytics & CRM
Append verified location data directly to customer records with ID syncing and data ingestion tools.
POI Management
Sync tracked locations with your digital presence and point-of-interest systems through Gimbal’s REST API.
Learn more about our partner integrations
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Always-on intelligence built for performance, security, and scale

Enterprise-Grade Location SDK

Quick to deploy and engineered for minimal battery usage, Gimbal’s industry-leading SDK captures both active and passive location signals without disrupting the user experience.

Built within Qualcomm and trusted by financial institutions, our SDK meets rigorous security and enterprise-grade stability requirements.

precision and flexibility

High-Fidelity Foot Traffic & Place Intelligence

Understand exactly where your app users go in the physical world with Places of Interest (POIs) you define.

Create unlimited radial or polygon geofences to track foot traffic and visit behavior with precision down to 50 meters. Easily hand-draw locations or bulk upload POIs to scale across regions, stores, or venues.

Turn movement into intelligence you can activate and measure

Actionable Insights Across Your Business

Access detailed visit events, exportable datasets, and ID sync tools to analyze behavior directly or ingest into your CRM and business intelligence platforms.

Location Intelligence For Every Industry

Retail

Retail

Reclaim the in-store consumer experience by utilizing hyper-targeted engagement capabilities through context.

DIning

Dining

Enable personalized ordering, decrease drive-thru times, and engage diners with offers in the moments that matter the most.

Hospitality

Hospitality

Enable frictionless interactions with guests to streamline operations and improve the on-property experience.

Finance

Finance

Drive foot traffic to your branches, create upsell opportunities, and build omnichannel experiences to drive loyalty.

Sports

Sports & Entertainment

Drive ticket and merch sales, promote sponsorships, and build engaging fan experiences in and out of the stadium.

See what location can do for your brand