Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and brought its central themes to Cannes for an all-star panel moderated by Digiday.
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic
Sports tourism is a thing. And brands should be taking action. But how?
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
We are proud to have been the sponsor for AMA’s Atlanta chapter’s event “Marketing Is A Team Sport,” a sold-out panel that featured leadership from all of the city’s major sports teams. Here are four insights leaders shared during this exciting panel.
