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The Omnichannel Measurement Gap Retail Media Still Hasn’t Closed
Retail media has become a core growth channel for retailers and brands alike. Networks have expanded beyond onsite placements, built sophisticated audience strategies, and increasingly positioned retail media as a performance engine.
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MediaMath Outperformed the Competition—and Earned a Strategic Partnership
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out
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Looking For A Successor To Xandr? MediaMath Is Engineered For What’s Next
Microsoft has officially announced it’s winding down Xandr, with a full transition expected by February 2026. In the wake of
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Smarter Segmentation, Stronger Returns: How Walmart Connect Mexico Is Driving Retail Media Performance
Retail media has rapidly evolved from a growing opportunity to a cornerstone of digital advertising, and is on track to
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How Brands Can Win In Times Of Uncertainty
The 2020s have been defined by relentless uncertainty across every industry. For brands and advertisers, it’s been one curveball after
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Cutting Through Programmatic Chaos at POSSIBLE
Ad tech is a chaotic business. And at an industry confab like this week’s POSSIBLE conference in Miami, that chaos
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From Automation to Autonomy: How Agentic AI Is Rewriting the Rules of Adtech
What if your media platform could not only follow instructions, but actually understand intent, reason through nuance, and take autonomous
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High Expectations, Higher ROI: Fresh Programmatic Strategies For Legal Cannabis
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework
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How “Easter eggs” can infuse your ads with year-round delight
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore
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15 Infillion Ad Campaigns Win In 2025 IAC Awards
Infillion is proud to announce a successful lineup of honors in the annual IAC Awards, a competition that has been
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