Why “Sports Tourists” Are a Hot New Target for Marketers
Sports tourism is a thing. And brands should be taking action. But how?
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Super Bowl LVIII Ads Recap: Familiar Faces in New Spheres
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
Meet “The New Sports Fan” in Infillion’s Latest Research
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
4 Key Insights On Pro Sports Marketing, from AMA Atlanta
We are proud to have been the sponsor for AMA’s Atlanta chapter’s event “Marketing Is A Team Sport,” a sold-out panel that featured leadership from all of the city’s major sports teams. Here are four insights leaders shared during this exciting panel.
Marrying LED Display with Beacons: Understanding the Customer
Marrying LED Display with Beacons: Understanding the Customer Retailers and other consumer-facing businesses are just starting to get their heads around utilizing beacon technology and other location-sensing technologies to reach their customers at a particular time and place. But up to this point, leveraging beacon technology has been a one-way conversation, where companies sent out […]
NFC vs. BLE – Which is Right for You?
Near Field Communication (NFC) and Bluetooth Low Energy (BLE); both are two of the leading technologies powering modern services in our smartphones, yet they are designed with very different user experiences in mind. If you are in the process of recreating your mobile app experience, consider how the technologies differ from one another and which […]
Using Gimbal to Maximize Enterprise Locations
We are at an inflection point in our industry- ripe for explosion and the path towards ubiquity. In the not too distant future, location solutions will be as common for enterprises as having a web domain and email marketing program. While location technologies (e.g., beacons and geofences) were initially in their hype-phase, leading enterprises took […]
Beacon Security – Why It Matters
We recently announced support for Eddystone-EID (Ephemeral ID), which provides beacon owners with a secure option for transmitting beacon signals and provides control for which applications are able to access their beacons. Google’s release of Eddystone-EID underpins the need for secure options when deploying beacons in high value locations. Similarly, Gimbal has seen security as a […]
Gimbal Supports Eddystone-EID from Google
Gimbal Supports Eddystone-EID (Ephemeral Identifiers) from Google Google announced today the release of Eddystone ephemeral /EID frames, which is designed for scenarios where beacon deployers want to manage access to the beacon signal, including privacy- and security-sensitive applications. We are pleased to announce that Gimbal has been classified with full support for Eddystone, including this […]