Consumers Have Infinite Media Choices. Why Don’t Advertisers?
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
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For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
MediaMath by Infillion Recognized in the 2024 Gartner® Market Guide for Ad Tech Platforms Report
We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms.
Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major shift in interactive video ad serving was at hand.
In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state playing on a loop across every TV channel, billboards and lawn signs scattered around town, and pithy jingles on the radio.
A New Menu for Success in the “Stale Cookie” Era
Despite what you may have read, the ad industry is still saying farewell to a favorite menu item of marketers and ad data nerds alike: third-party cookies. Facing a cookieless future amid the changing landscape of ad tech overall, advertisers have to pivot.
The Infillion Guide to Rich Media Best Practices
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
What Google’s Cookie Decision Teaches Us About CTAs
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
The Quest For True Interactive Video: Why We Built IDVx
Infillion’s immersive IDVx solution, along with the industry’s shift from VPAID to VAST, reflect bigger, better changes for publishers, advertisers and viewers