From Patchwork to Powerhouse: How Independent Agencies Buy Media Today
For years, independents were told they couldn’t match the scale or sophistication of the holding companies. That story is over.
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Advertising Week 2025 Confirmed Attention Is the Next Currency
At Advertising Week 2025, clicks and impressions were background noise. The real conversation was attention: how to measure it, buy
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Infillion Debuts IDVx, the Industry’s First Scalable Interactive Video Solution, to Help Advertisers Drive Engagement Across Premium CTV, Desktop and Mobile Inventory
Infillion has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV,
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