Taking Super Bowl Ads Beyond The TV Screen
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.
Nikki Koppers
What Live Sports Strategy Is Best For Your Brand?
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?
Creative Secrets from Our 2024 IAC Award Winners
To celebrate our historic IAC wins, join us as we look behind the curtain to discover how our brilliant teams collaborated with our brand and agency partners to create these award-winning bespoke experiences.
Super Bowl LVIII Ads Recap: Familiar Faces in New Spheres
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
How AI Can Be an Asset, Not a Threat, to Creative Work
Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some inspiration from brands that are already doing it well.