The main goal of this campaign was awareness for Sonic Prime launching on Netflix. They wanted to make a big, visual splash for a series that has a huge potential audience – families with kids, gamers, and more. Netflix and its media agency, Mediahub USA, wanted a digital out-of-home brand experience that literally used ice as its medium.

Built by Infillion, this Sonic Prime experience takes viewers through the 3D “Shatterverse,” as Sonic travels through it the animation mimics the shattering of glass or ice.

The result, an incredible 3D experience that reached over 300K live audience members, 4MM+ social media followers, and numerous industry awards.