Great Wolf Lodge
Family Getaway
Awards
2025
Best Family Online Ad
Strategy
No two packs are exactly alike.
Great Wolf Lodge has 20+ locations across North America and something for every kind of family — water parks, bowling alleys, themed suites, MagicQuest, and an arcade. Rather than try to show everything to everyone, Great Wolf Lodge and Infillion built a content collection that let users choose their own path through five of the resort’s top draws, with further information and imagery behind each one.
Performance Results
4.5 average interactions (vs. 2 to 3x average). 3.8% CTR (vs. 1 to 1.5% average).
49 seconds average time spent. Near-perfect video completion rate.
CTV QR scan rate of 0.23% — more than quadruple the industry average of 0.05%.