Hunger doesn’t take the holidays off. But charitable attention often does. Second Harvest of Silicon Valley faced a real challenge: how do you inspire year-round action during the season when everyone’s already tuned out?

Infillion built an interactive video campaign that opened with an uncomfortable truth — in one of the wealthiest regions in the world, 1 in 6 neighbors depends on Second Harvest for food, and half of them are kids and seniors. From there, users could explore the organization’s impact across four pillars: People, Funds, Nutrition, and Giving. Each path revealed the human stakes behind the statistics, turning passive exposure into something closer to understanding.