This year’s slate of Internet Advertising Competition (IAC) awards was recently announced, and we’re thrilled to report that Infillion had a big day.
Seven of our campaigns won this year, including one that took home a best-in-show nod, for a total of eight awards.
This is the kind of award-winning creativity we’re capable of at Infillion. You can see a roundup of our wins below:
Best Advocacy Online Ad
Second Harvest: Ending Hunger
The message:
Non-profit organizations see a surge in activity during the holidays, but hunger is a year-round problem. This campaign sought to increase all-year advocacy in the Silicon Valley region.
Infillion’s solution:
The interactive experience allowed users to explore Second Harvest’s impact across four key pillars: People, Funds, Nutrition, and Giving. These paths revealed the stats behind each pillar – from the great financial needs of Second Harvest’s clients, to the nutritious food that serves as the foundation of healthy communities.
Best Consumer Goods Online Ad
Jif: Save the Celery
The message:
Celery gets a bad rap as the unwanted sidekick to chicken wings. Jif flipped the script with their playful “Save the Celery” campaign, proving that with the right peanut butter, celery can go from sidekick to star.
Infillion’s solution:
Infillion translated this cheeky campaign message into an interactive gaming experience that challenged users to literally save celery stalks from neglect. The custom game mechanic perfectly embodied Jif’s brand personality while reinforcing product benefits through play.
Best Government Online Ad
Virginia Lotto: PLAY to Win
The message:
When the Virginia Lottery aimed to increase awareness of its PLAY brand among younger audiences, it sought Infillion’s help to create something memorable, engaging, and, most of all, fun.
Infillion’s solution:
Using our TrueX interactive ad product, we created an exploratory unit that let consumers “scratch off” their TV screens through a second-screen experience. First: users would scan a QR code to connect their mobile device to the CTV unit. After pairing devices, users can wipe off the graphic on their phone, revealing a product line exploration via hotspots.
Best Leisure Online Ad
Oikos: Power Up
The message:
Protein has gone from nutritional buzzword to full-blown cultural obsession. From gym-goers to busy professionals, everyone’s tracking their intake. But in a market saturated with protein claims, Oikos knew that telling people about its Pro high-protein line wasn’t enough. They needed to make that strength tangible, memorable, and enjoyable.
Infillion’s solution:
We created a custom basketball mini-game that ran across desktop, mobile, tablet, and CTV. The experience featured high-level graphics with smooth gameplay mechanics where users controlled players racing across the court to collect floating Oikos Pro bottles – each representing the protein that fuels strong muscles. The immersive court environment and fast-paced action made the product benefit impossible to ignore: strength happens bite by bite.
Best LGBTQ Online Ad
Point Foundation: Shaping the Future
The message:
LGBTQIA+ students navigating higher education often face their journeys without the support systems others take for granted. Point Foundation provides more than just scholarships; they also build community – something funding alone can’t provide. It also requires connection, encouragement, and the knowledge that you’re not alone.
Infillion’s solution:
Infillion developed a custom rich media unit that transformed passive viewers into active allies. The experience spotlighted five Point Scholars through an interactive carousel, each one “Shaping the Future” in fields ranging from Law to Medicine to Education. Users could explore each individual scholar, discovering their ambitions and the tangible impact Point Foundation made possible for them.
Best Military Online Ad and Best of Show Online Ad
America’s Navy: Do You Have What It Takes?
The message:
Not everyone is aware of the vast array of career options available in America’s Navy. In fact, many of the most promising but lesser-known career paths can be found in their Special Operations division. Due to a low general awareness of these offerings, the brand sought to partner with Infillion to increase education and drive excitement via its suite of attention-based advertising products.
Infillion’s solution:
An interactive hotspot was ideal because it allowed America’s Navy to break its narrative into a number of distinct chapters. Rather than a broad call for awareness, it gave users the means of exploring individual careers. Users could navigate the ad to learn more about Explosive Ordnance Disposal, Aviation Rescue, and even the Navy SEALs.
Best Other Online Ad
LEGO: Think Fast Challenge
The message:
Kids ages 6-8 live in a world of infinite possibilities – where a fire truck can become a submarine, and imagination is the only limit. The LEGO Group understood this perfectly for their new ad campaign for LEGO City. Rather than just showcase products, they wanted to spark that “what can I build?” moment.
Infillion’s solution:
Infillion created a carousel-style unit that ran across desktop, mobile, and CTV, delivering contextual relevancy by placing LEGO City where families with boys ages 6-8 were already engaged. The experience featured three short video spots showcasing LEGO City sets in action, paired with an interactive carousel highlighting several different LEGO vehicles to build. Users could swipe through each one, piquing their interest to continue their journey on-site to watch building demonstrations, play games, and more. QR codes and CTAs enabled immediate exploration for excited kids and purchase-ready parents.
Looking to make some award-winning creative together? Get in touch.
