Rethinking a Classic Metric Digital advertisers have been relying on click-through rate (CTR) as a metric of success ever since
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The Programmatic Frontier Advertising has been completely transformed—that’s not up for debate. But whether or not advertisers are ready for
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Infillion’s exclusive research report “The New Sports Fan” dives into sports fans' habits, affinities, and how they want to see
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Choosing a media buying platform is not as straightforward as it once was. With increasing ad fraud, unaligned standards, growing
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The Infillion Customer Journey Research Report offers a deep dive into the 21st-century consumer landscape, providing the knowledge and tools
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Infillion’s CMO Laurel Rossi joins eMarketer for a tech talk to address the challenges marketers and agencies face in this
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In this report, we’ll explore the challenges of the post-omnichannel environment and how to overcome them.
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