Build Beyond the Walled Gardens. Win Across the Open Internet.
Digital advertising has spent decades optimizing for simplicity through consolidation. The result is an industry split between two imperfect options: walled gardens that deliver predictability but limit control, and an open internet that offers reach but forces teams to manage overwhelming complexity.
Composable ad tech is emerging as a third path – one that allows brands and agencies to design media infrastructure around their strategy, data, and operating model.
What You’ll Take Away
- The false tradeoff holding modern ad tech back
- How composability replaces bundles with building blocks
- What modular systems unlock for identity, measurement, and AI
- How to scale the open internet without losing control
Download the full whitepaper today to learn why composability is becoming the operating foundation for advertising’s next era.