Enterprise-Grade Demand for Smarter, Faster Activation
A high-performance demand engine powering execution across every channel, workflow, and outcome.
The Platform's execution Engine
Predictable Performance at Enterprise Scale
The Demand pillar is the activation layer of the Infillion Platform — the system that translates strategy and intelligence into real-world media execution. Built from Infillion MediaMath’s enterprise DSP architecture and rebuilt for a modern, composable advertising platform, it delivers speed, reliability, and control without the complexity of stitched-together systems.
Everything that matters to execution — throughput, latency, uptime, and stability — is engineered for enterprise-grade load. The platform peaks at 2 million queries per second, supports sustained high-volume bidding, and maintains performance integrity even as strategies, signals, and creative complexity increase.
Enterprise-grade throughout, stability, and uptime
High-volume bidding with predictable latency
Single execution backbone across channels
Built for both human-led and automated workflows
Intelligence that drives execution
Identity, Signal, and Optimization — Working as One
Demand performance is driven by unified identity, clean signals, and transparent optimization working as one system. XGraph and real-world signals inform execution, while proven MediaMath Brain logic applies impression-level decisioning in real time — fully visible and fully controllable.
Unified identity across UID2, RampID, Panorama ID, and more
First- and zero-party data powering intelligent activation
Transparent, inspectable optimization logic
Stronger pacing, frequency, and cross-device reach
Supply you can trust
Demand Connected to High-Quality Supply Paths
These supply paths reduce noise, eliminate unnecessary hops, and improve efficiency at the impression level. For both teams and AI agents, they provide cleaner, more predictable routes to optimize against — delivering stronger outcomes and more efficient working media across channels.
Curated marketplaces aligned to performance goals
Premium TrueX inventory integrated directly into demand
High-integrity SSP partnerships
Reduced waste and improved efficiency at the impression level
Demand Components
Featured Demand Capabilities
White-Label API Suite
Composable API layer enabling customized, white-labeled media execution.
- Client-specific controls and modular extensions
- Supports onsite and offsite activation
- Built for RMNs, media owners, and agencies
Infillion MediaMath Brain
Proprietary AI optimization engine that predicts impression value and determines optimal bid pricing.
- Impression-level optimization at scale
- Supports CPA, ROI, reach, and performance KPIs
- Transparent feature-level reporting
Infillion MediaMath Dynamic Budget Allocation
Machine learning–driven budget optimization across and within campaign strategies.
- Real-time reallocation based on performance
- Reduces underspend and over-delivery
- Integrates directly with Brain optimization
Uplift
Real-time brand lift measurement embedded directly into the ad experience.
- In-flight brand impact insights
- Full-funnel measurement across screens
- No third-party tags required
Arrival
Privacy-compliant foot traffic attribution tied to ad exposure.
- Deterministic GPS and POI matching
- Weekly refreshed lift reporting
- Dwell-time measurement included
Infillion Agent Connector
Agent-native media execution layer, explicitly built for AI-controlled buying.
- Plug-and-play connection for any AI agent
- Unified execution across the Infillion Platform
- Real-time optimization and budget management
- Zero engineering lift to get started