For two decades, digital advertising has promised to connect media investment directly to sales.

Today, that promise becomes real.

“We’re thrilled to welcome the Catalina team to Infillion. Catalina is widely recognized for its long history as the definitive source for personalized digital media, powered by one of the largest databases of shopper purchase history in the world. The business they’ve built over four decades, combined with our composable platform, solves advertising’s longest-standing challenge: proving that media spend drives sales. 

This acquisition positions Infillion to lead as digital advertising scales to $1.3 trillion¹ globally by 2030—driven by two converging forces: brands’ shift toward performance marketing tied to verified purchase outcomes, and retailers’ imperative to monetize commerce data through media networks that require enterprise-grade infrastructure expected to grow to more than $200B!,” said Rob Emrich, Executive Chair of Infillion.

¹Source: eMarketer, 2025

The result: brands can now directly connect advertising exposure to verified purchase outcomes across retailers, categories, and geographies.

The addition of Catalina extends Infillion’s strategy to build media and marketing solutions that disrupt the status quo and drive accelerated growth for shareholders and customers through:

• Unprecedented closed-loop measurement for digital advertisers in the $1.5 trillion digital media market
• Efficient retail media network infrastructure with proven demand pipeline
• Global expansion opportunities
• Advanced vertical solutions for retail, CPG, and healthcare