Waiting All Year For Fall Sports? Here’s How Infillion Can Help Your Ads Win

Summer may have just kicked off, but eventually it’ll fade… and Friday Night Lights will flicker on across the country as all eyes turn to fall sports. For the eyes of advertisers eager to reach highly captivated game-day audiences, now’s the time to start planning.

For fans and brands who’ve been ‘waiting all year for Sunday night’, it’s more than just a football slogan – it’s a rallying cry that the sports calendar’s biggest moments are almost here.

And with that sound comes an open window to make a lasting impression.

From NFL kickoff to the pageantry of NCAA bowl games, brands have a unique opportunity this season to engage fans in the moment and across channels with Infillion’s integrated packages. We work with our clients to blend the emotional power of live sports with a performance marketing approach that delivers real results.

Let’s dive into each package:

Infillion NFL Package: Hit hard with high-impact brand moments

No league commands national attention quite like the NFL.

Pro football once again dominated TV ratings in 2024, claiming 70 of the year’s top 100 U.S. broadcasts. Stadiums are packed with tens of thousands of fans every weekend, and the Super Bowl routinely draws over 100 million viewers globally. The NFL’s scale and spectacle – the thunderous early morning kick-offs, and Monday night showdowns – make it an unrivaled platform for brands.

Infillion’s NFL package lets advertisers join the huddle and be part of this excitement.

Your campaign can run in NFL stadiums throughout the season, placing your brand alongside pivotal moments when fan attention runs highest. From pre-season kickoff through the playoff gridiron, we integrate your messaging into the live NFL experience and carry that momentum into digital channels afterward.

• Field-level LED signage visible on TV broadcasts (digital sideline banners that put your logo in front of millions).
• Jumbotron video board activations and sponsorship of in-game moments (e.g. replays, timeout trivia, or halftime shows) to immerse fans in your brand.
• Post-game retargeting with TrueX interactive CTV ads and NeXt performance-driven mobile units for full-funnel engagement – using privacy-safe geofencing technology to reach in-person attendees on their devices after the game to reinforce your message and drive action.

Infillion NCAA Bowl Games Package: Surge into the spotlight of college football’s biggest stage

When it comes to tradition and passion, few events rival college football’s bowl season. Stadiums are filled with marching bands, face-painted student sections, and traditions unique to college sports. For marketers, it’s a chance to align with the emotion and pageantry that make these games special.

Last winter’s bowl season saw record-high viewership growth, with 33 non-playoff bowls averaging 2.7 million viewers – a 14% increase year-over-year, the highest in five years.

Infillion’s NCAA Bowl Games package positions your brand at the heart of bowl season. We integrate your messaging into a lineup of major bowl games – from the sun-soaked December classics to New Year’s showdowns – your campaigns will resonate in colossal stadiums and our data-driven extensions will continue the engagement on mobile and CTV as fans celebrate (or commiserate) after the final downs are played.

• TV-visible LED signage and stadium billboards during bowl games, putting your brand on-screen during pivotal plays and trophy presentations. (Every time viewers see a touchdown or a game-changing interception, they’ll see your messaging in the background.)
• On-site fan experiences and sponsorships – orchestrating a giveaway or InStadium gamified experience that enhances the game-day atmosphere and associates your brand with fans’ best memories.
• Cross-channel retargeting to bowl viewers and attendees post-game, using interactive TrueX ads and rich media units to drive consumers further down the funnel – from awareness during the game to consideration and action afterward.

Infillion Basketball Package: Drive attention from tip-off to buzzer

While the timing of the NBA and NCAA basketball season tip-off contends with football’s dominance, fandom is surging, and arenas are more packed than ever. The 2023–24 NBA season set records for attendance and capacity, with 873 sellouts across the league.

The NBA and NCAA seasons are just getting underway in the fall, but the WNBA will be in playoff form. The playoff competition hits a fever pitch in September and October as teams look to dethrone the reigning New York Liberty – and Ellie the Elephant – from holding on to the crown.

The league is coming off a banner season, scoring the highest total attendance in its 22 year history – thanks in large part to the hype surrounding Caitlin Clark and Angel Reese, the former rookies with a riveting rivalry ushering in a new generation of women’s sports fans.

Night after night, fans fill stadiums to the rafters – an electric atmosphere fueled by superstar performances and buzzer-beating drama echoes across socials. Basketball fans skew young, social, and digitally savvy, making this audience especially attractive for innovative brands.

• TV-visible courtside signage that reaches both fans in attendance and those watching the broadcast at home.
• In-arena video board and court content – think sponsored highlight reels, fan cam integrations, halftime contests, even full-court takeovers to create memorable brand moments for the crowd.
• Mobile and CTV retargeting after each game to continue the conversation (for example, follow up a big win with interactive ads on fans’ smartphones and streaming TV, driving them to learn more or convert).

Infillion NHL Package: Ignite the ice with high-intensity brand power

Hockey’s popularity has hit a new high. The NHL just concluded a banner season, surpassing 23 million total in-arena fans for the first time – that’s 96.9% average capacity, with team after team reporting sellouts. For brands, the NHL’s growth means an opportunity to connect with an extremely devoted audience that lives and breathes the sport.

Infillion’s NHL package helps your brand get in the game and leverage hockey’s momentum. We secure placements in arenas across the league, ensuring your message is front-and-center during thrilling power plays and nail-biting overtime finishes. When the crowd erupts after a goal, your brand will be part of that moment, and we’ll continue engaging those fans digitally long after they’ve left the rink.

• Dynamic rink-side LED boards and on-ice signage visible during TV broadcasts, so your branding rides along with every breakaway and big hit (reaching fans in the arena and viewers at home).
• Video board takeovers and promotions – sponsor the crucial moments like “Goal of the Game” replays, intermission reports, or on-screen fan shout-outs to embed your brand into the stadium experience.
• After-game audience retargeting via mobile, CTV and DOOH – powered by Infillion’s first-party location data – to re-engage hockey fans with contextually relevant ads (e.g. a celebratory offer when their team wins).

Why Sports Advertisers Should Invest With Infillion:

Live sports aren’t just entertainment – they’re an experience. The energy of the crowd and the emotional highs and lows of the game create a uniquely immersive environment for audiences. Fans in the stands are excited and fully present, far less likely to be distracted by work or routine concerns.

For advertisers and media buyers, Infillion’s Fall 2025–26 Sports Packages offer a rare combination: the scale and passion of live sports and the accountability and precision of digital marketing. It’s a chance to have your brand be part of the season’s biggest moments – an overtime thriller, a championship celebration, a rivalry victory – while knowing exactly how it moved the needle for your business. The stage is set and the fans are roaring. Now the ball is in your court – we’re here to help you craft a winning game plan and make this fall sports season one for the brand history books. Let’s play!

We’ve got your playbook for reaching sports fans. Reach out to Infillion today.