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Super Bowl LIX: Infillion’s Take On This Year’s Ads

Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social
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  • Advertising
  • Creative
  • Products

How to Master Interactive Ad Creative: Quizzes

Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format
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  • Advertising
  • Creative
  • Products

How to Master Interactive Ad Creative: Games

Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate
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  • Advertising
  • Industry Trends
  • Thought Leadership

Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.

58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer
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  • Advertising
  • Industry Trends
  • Retail

Maximizing Attention in the Age of “Constant Consideration”

Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer
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  • Advertising
  • Thought Leadership

How “Staying Human” Will Give the Ad Industry a Better Future

A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on
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  • Advertising
  • Thought Leadership

Lessons on Inclusion and Accessibility at Advertising Week New York

During Advertising Week New York last week, Infillion CMO Laurel Rossi sat down with Dara Marshall, the Head of JPMorgan
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  • Advertising
  • Experiences
  • Retail

How Albertsons Media Collective Is Built for Rapid Industry Change

At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director
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  • Advertising
  • Creative
  • Experiences

Lessons in Attention from Home Depot’s Giant Skeleton

Skelly, the giant skeleton gets the right kind of hard-to-capture attention, and Home Depot backs that attention up with a
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