Publishers face a constant tension: they want to maximize revenue opportunities while keeping operational complexity to a minimum.
Too often, new ad products require additional integrations, SDK implementations, and ongoing maintenance, turning promising revenue streams into more trouble than they’re worth.
That equation just changed.
Publishers on the TrueX network now have access to premium Interactive from Infillion’s advertisers, delivering net-new revenue with competitive CPMs and no additional work.
Same Infrastructure, New Format
This marks the first time another Infillion ad product has been made available through the TrueX network infrastructure. For publishers, this means they can now access Interactive Video campaign demand using the same SDK they’ve already implemented for TrueX.
The operational simplicity is key: Interactive Video uses the exact same creative base and rendering capabilities as TrueX.
Publishers can take an existing TrueX build and add it to an Interactive Video campaign placement without any additional development work.
Same infrastructure, same operational overhead, now with access to an entirely new revenue stream.
The Premium Demand Advantage
While other interactive advertising solutions often come with quality concerns or operational headaches, Interactive Video on the TrueX network delivers premium brand demand that actually enhances the publisher experience.
The advertisers running Interactive Video campaigns represent some of the most recognizable brands in luxury automotive, entertainment, streaming, and CPG, the kind of premium creative that enhances publishers rather than degrading the user experience.
“Our ads create a halo effect—premium interactive creative from Infillion’s advertisers at competitive CPMs, delivered through infrastructure publishers already have,” says Amanda Conrad, Senior Director of Product Management at Infillion.
This premium positioning translates directly to competitive CPM so publishers aren’t choosing between revenue and user experience, they’re getting both through the same integration.
Owned and Operated Supply Expansion
For publishers looking to diversify their revenue streams, the timing couldn’t be better. Infillion is targeting full network rollout by the end of the year, giving publishers early access to owned and operated supply that typically commands premium rates in the market.
The first Interactive Video placement has already gone live on Roku through Playworks, providing early proof of concept for how publishers can migrate campaign dollars from SIMID implementations to the TrueX network infrastructure while accessing this new interactive format.
What Changes When Publishers Can Access Multiple Premium Interactive Formats?
They stop having to choose between operational simplicity and revenue opportunity.
Traditional ad tech implementations force publishers into a trade-off: either stick with simple, low-maintenance solutions that limit revenue potential, or invest in complex new integrations that promise higher yields but require ongoing technical resources. The TrueX network integration changes this dynamic by expanding format availability without expanding operational complexity.
Publishers retain full control over monetization strategy—they can set inventory on the same channels they’re already using and unlock new demand through their existing workflow. For ad operations teams who’ve been hesitant about SDK implementations because the operational overhead often outweighs the revenue benefits, Interactive Video on TrueX offers a different value proposition: more revenue streams for the same amount of work.
Looking Ahead: The Infrastructure Advantage
This integration represents something larger than a single product expansion. It demonstrates how composable ad tech infrastructure can create exponential value for publishers. Rather than building separate integrations for each new format or demand source, publishers can leverage their existing TrueX implementation to access multiple premium interactive advertising solutions as they become available.
For publishers already on the TrueX network, the path to Interactive Video monetization is straightforward. For those evaluating interactive advertising options, the combination of TrueX and Interactive Video offers a compelling entry point into premium interactive formats without the typical integration complexity.
Ready to Unlock Interactive Video Revenue?
Publishers: Learn how to activate Interactive Video demand on your existing TrueX integration. Connect with our team to explore implementation.
Advertisers: Discover how Interactive Video can extend your campaigns to premium owned and operated supply. Explore Interactive Video capabilities or book a demo.
Ready to see Interactive Video in action? Contact our team to learn more about publisher integration and advertiser campaign opportunities on the TrueX network.
