At Advertising Week 2025, clicks and impressions were background noise. The real conversation was attention: how to measure it, buy it, and prove it. Attention is no longer a side metric. It’s the new currency of marketing for the moment when someone chooses to lean in.
22%...That’s the estimated percentage of ad spend lost to fraud in 2023. It’s a number that amounts to $84 billion. By 2028, it’s projected that it will rise to $170 billion.
Advertising Week 2025 made one thing clear: retail media has moved from experiment to essential. It is no longer a niche channel or a shopper-marketing sideshow—it is the connective tissue of modern advertising.
Tax filing is not a single date on the calendar. For tax preparation companies, it is a four-month free-for-all where attention is scarce and competition is fierce.
Amid the AI hype and retail media buzz, one shift cut through louder than any panel: the industry finally admitted the Frankenstack doesn’t work. The era of bolted-together ad tech is coming to an end, and composable ad tech platforms are taking its place..
Anime viewership represents big numbers, big spending, and a young, diverse audience that any advertiser would be lucky to have. Here's why advertisers should not be overlooking this growing group.
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.
In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B marketing leaders what they see as the biggest challenges, as well as the most promising solutions.
The Infillion team weighs in on the most-talked-about trends we saw on the ground in Miami at POSSIBLE 2024.