Retargeting Reimagined: How Smart Sequencing Turns Attention Into Action
Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle
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How Digital Out-Of-Home Is Turning Up The Volume At Music Festivals
If you have attended a music festival sometime in the past 20 years, you’ve probably wasted at least 5 minutes
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Smarter Targeting, Greater Value: Advancing Efficiency with Segment Optimization
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential.
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How MediaMath Empowers Smarter Buying To Combat Programmatic Ad Waste
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
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Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging
For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do
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Consumers Have Infinite Media Choices. Why Don’t Advertisers?
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
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For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax
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Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major
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In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state
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