Five Conversations That Changed How We Think About Media in 2025
This year, we found ourselves in more conversations than ever: across offices and Zoom calls, in Slack channels and AI chat windows, and on stage at CES, Cannes, and AdWeek NYC.
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Smarter Targeting, Greater Value: Advancing Efficiency with Segment Optimization
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential. That’s why at Infillion we are continually evolving the MediaMath platform to support what matters most to advertisers: Maximizing performance without unnecessary spend.
MediaMath Outperformed the Competition—and Earned a Strategic Partnership
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out to answer in a series of head-to-head real-world performance tests comparing the market’s top demand-side platforms.
Looking For A Successor To Xandr? MediaMath Is Engineered For What’s Next
Microsoft has officially announced it’s winding down Xandr, with a full transition expected by February 2026. In the wake of this news, advertisers are left to consider what is next for them.