The research report, called “Is CTR Really Dead? The State of Digital Advertising’s Most Famous Metric,” brings an analytical lens to rising concerns that we are entering a “zero-click" era.
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus an ad on can be a challenge. The "have your cake and eat it too" solution: Content Collections.
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format might be the best at it. Check out these quiz ad strategies and examples.
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling.
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive ad narratives. Up first: Guided Stories.
Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.
Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.
Christa Carone, President of Infillion Media, explains how market signals and our clients’ needs influenced the creation of InfillionX, a single cross-platform media solution for full-funnel, multi-KPI campaigns.