How Real Attention Stops Ad Fraud in Its Tracks
22%...That’s the estimated percentage of ad spend lost to fraud in 2023. It’s a number that amounts to $84 billion. By 2028, it’s projected that it will rise to $170 billion.
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The Best Way to Honor Hispanic Heritage Month? Learn what ‘Hispanic’ Means
Hispanic Heritage Month in the United States runs from September 15 to October 15 each year. The half-month-to-half-month structure might seem peculiar, but the reason for this is that these dates overlap with the independence celebrations of a number of Hispanic countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile).
The GLP-1 Revolution: An Infillion Refresher
The rise of GLP-1 medications (like Ozempic and Mounjaro) for weight loss has kicked off a modern wellness revolution – one so widespread that “everyone and their moms” seem to be talking about it. How can savvy marketers leverage these trends (using tools like Infillion’s ad network) to stay ahead?
How Do You Appeal to a $4.1 Trillion Audience? Speak Their Language
In the not-too-distant future, the most important, most targeted, most discussed consumers will be Spanish-speakers that watch anime.
The Consumer-First Approach To Commerce Media Network Success
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the most interesting areas of growth in advertising, and at Cannes Lions, plenty of them were onsite to talk about it.
Why Neurodiversity Will Lead The Way In The AI Era
One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and that’s only going to grow. According to research from ZenBusiness, fully half of Gen-Z identifies with neurodivergence on some level.
How Brands Can Win In Times Of Uncertainty
The 2020s have been defined by relentless uncertainty across every industry. For brands and advertisers, it’s been one curveball after another - with the pandemic, AI, and inflation rapidly altering consumer behavior and shifting goal posts.
The New Face Of Awards Season Ad Campaigns
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference.
Off-Site Channels: Retail Media’s Next Big Opportunity
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact.