
Unlock Better CTV Advertising with Infillion MediaMath
When streaming platforms bid for studios — and not the other way around — it’s clear where the TV industry
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Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and
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The World Cup Comes Home: Why 2026 Should Be A Defining Moment for Your Brand
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the
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Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging
For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do
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Consumers Have Infinite Media Choices. Why Don’t Advertisers?
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
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For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax
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Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major
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In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state
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2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising
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