New Blog: Infillion Acquires Catalina—One of The World’s Largest Sources of Deterministic Purchase Data
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Unlock Better CTV Advertising with Infillion MediaMath
  • CTV
  • Mediamath

Unlock Better CTV Advertising with Infillion MediaMath

When streaming platforms bid for studios — and not the other way around — it’s clear where the TV industry
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Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth
  • AR/VR
  • CTV

Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth

See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and
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The World Cup Comes Home: Why 2026 Should Be A Defining Moment for Your Brand
  • CTV
  • Sports

The World Cup Comes Home: Why 2026 Should Be A Defining Moment for Your Brand

When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the
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Revisiting The Ad Industry's Favorite Ghost Story: Subliminal Messaging
  • Advertising
  • Advertising Week
  • CTV
  • Industry Trends
  • Technology

Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging

For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do
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  • Advertising
  • Advertising Week
  • CTV
  • Industry Trends
  • Technology

Consumers Have Infinite Media Choices. Why Don’t Advertisers?

Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
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For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
  • Advertising
  • CTV
  • Industry Trends
  • Technology

For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary

Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax
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Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
  • Advertising
  • CTV
  • Industry Trends
  • Technology
  • VPAID

Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth

It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major
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  • Advertising
  • CTV
  • Industry Trends
  • Politics
  • Technology

In 2024’s Political Ad Climate, CTV is the Platform To Watch

For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state
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  • CTV
  • Industry Trends
  • Thought Leadership

2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead

Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising
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