Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and a 40% lift in brand preference during the summer slowdown.
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The World Cup Comes Home: Why 2026 Should Be A Defining Moment for Your Brand
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the forefront of American media consumption.
Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging
For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do not perceive it consciously – has been a hot potato for marketers. Research – most research – indicated that it worked. But advertisers didn’t want to admit they used it as a marketing tactic, which just made consumers more and more suspicious that advertising was being deployed to unwittingly manipulate their minds.
Consumers Have Infinite Media Choices. Why Don’t Advertisers?
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major shift in interactive video ad serving was at hand.
In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state playing on a loop across every TV channel, billboards and lawn signs scattered around town, and pithy jingles on the radio.
2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.
Should You Invest in CTV Advertising?
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.