The AI Readiness Gap: Why Advertising’s Infrastructure Is Holding Intelligence Back
In the first two parts of this series, we focused on the present tense of advertising’s infrastructure problem. This final chapter looks at what comes next...AI.
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The Era of AI-Controlled Media Buying Has Arrived
For years, programmatic advertising has been optimized for humans: dashboards, knobs, manual workflows, and layers of abstraction designed to help people keep up with machines...that era is ending.
The Hidden Costs of Opacity: How Fragmentation Bleeds Media Budgets
In the first part of this series, The Fragmentation Paradox, we showed how too many tools and fractured workflows grind teams down. This second chapter looks at something even more alarming: what all that fragmentation does to the money.
The Fragmentation Paradox: Why Media Teams Are Drowning in Tools, Tabs & Time Loss
If you ask people in advertising what their biggest challenge is right now, most won’t say identity. Or cookies. Or measurement. Or even AI.
How AI Is Leveling the Playing Field for Independent Agencies
We brought a group of ten independent agency leaders to Infillion HQ for a wide-ranging discussion about their pain points, challenges, and opportunities. Within minutes, one topic dominated: AI’s growing role in reshaping how agencies work, pitch, and profit.