Why Agentic AI Demands a New Advertising Foundation
At CES 2026, conversations about AI in advertising felt different. Not louder. Not more speculative. More resolved.
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The AI Readiness Gap: Why Advertising’s Infrastructure Is Holding Intelligence Back
In the first two parts of this series, we focused on the present tense of advertising’s infrastructure problem. This final
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The Era of AI-Controlled Media Buying Has Arrived
For years, programmatic advertising has been optimized for humans: dashboards, knobs, manual workflows, and layers of abstraction designed to help
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The Hidden Costs of Opacity: How Fragmentation Bleeds Media Budgets
In the first part of this series, The Fragmentation Paradox, we showed how too many tools and fractured workflows grind teams
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The Fragmentation Paradox: Why Media Teams Are Drowning in Tools, Tabs & Time Loss
If you ask people in advertising what their biggest challenge is right now, most won’t say identity. Or cookies. Or
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How AI Is Leveling the Playing Field for Independent Agencies
We brought a group of ten independent agency leaders to Infillion HQ for a wide-ranging discussion about their pain points,
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