Untangling the Reality of Attention Measurement
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
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What to Watch for at Cannes Lions 2024
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
Meet the Concept of “Walled Garden as a Service”
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable data and inventory – at a particularly crucial time as the advertising industry undergoes a massive shift.
Back to School Season Is (Almost) Upon Us
We decided to dig into the pain points of Back to School so you don’t have to — and we’re reporting back to share some insights and solutions for how brands can really empower back-to-school shoppers this season.
One of the Largest Streaming Audiences Is Hiding in Plain Sight
Anime viewership represents big numbers, big spending, and a young, diverse audience that any advertiser would be lucky to have. Here's why advertisers should not be overlooking this growing group.
The 5 Biggest Trends at POSSIBLE 2024
The Infillion team weighs in on the most-talked-about trends we saw on the ground in Miami at POSSIBLE 2024.
Creative Secrets from Our 2024 IAC Award Winners
To celebrate our historic IAC wins, join us as we look behind the curtain to discover how our brilliant teams collaborated with our brand and agency partners to create these award-winning bespoke experiences.
Here’s What the Infillion Team Will Be Up to at POSSIBLE
Infillion is proud to be joining POSSIBLE as a partner of this exciting conference and we’d love for you to join us at the Innovation Stage, POSSIBLE’s hub for all things entrepreneurial and disruptive.
14 Infillion Campaigns Honored in 2024 IAC Awards
Infillion is pleased to announce that we’ve yet again taken home top honors in the IAC Awards, winning 28 awards for 14 campaigns.