For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size.
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins. And with good reason. Consumers have more shopping options – and more advertisers vying for their attention – than ever. But don’t worry: we can help you cut through the clutter.
2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live, in-person audiences, to streamlined ad experiences built for broad consumption and easy production. In short: it was a year full of work of which we’re extremely proud.
When was the last time you saw a major retailer advertising gift cards as a great holiday present? You probably had to think about that one. Giving someone a gift card for Christmas or Hanukkah, after all, is seen as a cop-out or even a social faux-pas.
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
Anime viewership represents big numbers, big spending, and a young, diverse audience that any advertiser would be lucky to have. Here's why advertisers should not be overlooking this growing group.
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic