Forecasting holiday sales and performance is tricky. One needs to infer conclusions by, say, mid-summer at the latest, then wait

22%...That’s the estimated percentage of ad spend lost to fraud in 2023. It’s a number that amounts to $84 billion.

Hispanic Heritage Month in the United States runs from September 15 to October 15 each year. The half-month-to-half-month structure might

In the not-too-distant future, the most important, most targeted, most discussed consumers will be Spanish-speakers that watch anime.

For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in

For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins. And with good reason.

2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live,

When was the last time you saw a major retailer advertising gift cards as a great holiday present? You probably

Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax